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OUR STORY

ŪKAIPŌ was inspired by the belief that motherhood is a journey of strength, resilience, and beauty. Our founder, a lifelong fitness enthusiast and proud mum, faced challenges during pregnancy and postpartum—balancing the demands of motherhood with her love for staying active. From battling societal stigmas to struggling with ill-fitting workout gear, she realized the need for a brand that truly supports women in every stage of their motherhood journey.
ŪKAIPŌ, meaning "nurturing mother" in Māori, represents our mission to empower mums to feel confident, comfortable, and capable. Our activewear is thoughtfully designed to move with you—from bump to baby and beyond—without compromising on style, function, or sustainability.
We’re not just creating clothing; we’re building a community that celebrates the strength and diversity of motherhood. Because at ŪKAIPŌ, we believe you don’t have to choose between being a mum and being unstoppable. You can be both.
BORN FROM MOTHERHOOD, MADE FOR MOVEMENT

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